CSG Dreamforce Branding
The Customer Success Group at Salesforce was looking to create a campaign to encompass their team space for the upcoming Dreamforce. Our team was tasked with helping to create messaging and visual concept for their space at Dreamforce.
Deliverables
Messaging Campaign
Look and Feel
Timing
4 Weeks
My Role
Working with Creative Directors and writers, I helped create visuals for multiple rounds for the Customer Success Group’s team space at Dreamforce.
Team
• Megan Enright, Creative Director
• Toria Emery, Creative Director
• Janu Flores, Art Direction
• Adam Aaron, Art Direction
• Erin Smith, Writer
• Erin Gillespie, Visual Design
• William Springer, Illustrator
Concept: Guides
to get you there
Wherever you’re headed, Cloud Services is your guide. Whether you’re a self-starter, a show-me-how-er, or just want someone to get-it-done with you, we’ve got a plan to get you there. I worked with writer, Erin Smith, on the messaging and created two different visual concepts for the theme.
Visual Concept 1
Using the imagery of an actual path and a more modern execution of the Salesforce brand, to emphasize we will be your guides on the path to success.
Visual Concept 2
Leveraging our character brand assets and creating illustration silhouettes to showcase each character being on the journey and will be with you at any point.
